Advertising with Vitalix
Planning Your Ad Budget
Whether you advertise on Google, Meta (Facebook and Instagram), LinkedIn or TikTok, here's how ad costs work, what affects them, and how we'll help you choose the right budget for your business.
01 · Paid to Vitalix
Management Fee
A fixed monthly fee for strategy, ad creation, campaign setup, tracking, weekly optimization and monthly reporting. Each platform is its own campaign with its own fee.
See current fees on our Pricing page
02 · Paid directly to the platform
Ad Budget
The money spent showing your ads. Google, Meta, LinkedIn or TikTok bill it straight to your card, so it never passes through us and you can see every dollar in the platform's own billing.
You choose the amount, and we help you adjust it
How Each Platform Charges
Google Search
You pay when someone clicks your ad after searching for what you offer. Competitive industries and busy areas cost more per click.
Meta (Facebook and Instagram)
Usually charged per thousand views, or per click or lead depending on your campaign goal. Great for reaching people before they start searching.
Charged per click or per thousand views. It costs more than other platforms, but lets you target by job title, industry and company size.
TikTok
Charged per thousand views or per click. Best for businesses with short, engaging video, which your business supplies.
You Stay in Control
You set a daily or monthly budget inside the ad platform, and you can raise, lower or pause it at any time. On Google, spending can run higher on busy days and lower on quiet ones, but over a month it won't go above your daily budget multiplied by the average number of days in a month.
Your digital consultant reviews results with you each month, so budget changes are based on real numbers: clicks, calls, bookings and sales.
What Affects Your Budget
- How competitive your industry is
- Your location and the size of your service area
- Your goal: calls, bookings, sales or awareness
- The time of year and your busy seasons
- How many products or services you're promoting
What a Budget Can Look Like
Here's what a $1,000 monthly Google Search budget could bring in for health and wellness businesses, based on industry averages for cost per lead.
Industry
Avg. cost per lead
Est. leads per month
Health and fitness
$63
About 16
Beauty and personal care
$60
About 17
Dental clinics
$84
About 12
Source: WordStream 2025 Google Ads Benchmarks (US median averages). These are industry estimates, not a guarantee. Your results depend on your location, competition, offer and how quickly you follow up with new leads.
Our recommendation
Start with a monthly ad budget roughly equal to your management fee, and give your campaign the full three months to learn and improve.
Every business is different, so we'll recommend a budget for your industry, location and goals in your Free Discovery Session.
Want the platform's own explanation?
Google Ads: Choose your bid and budget · Google Ads: About average daily budgets
